My ‘Bedwood & Friends’  branding is based on me asking myself this question ”  If I could work anywhere where would it be? ”

The answer was the bar in the American sit-com ‘Cheers’ so my brief to the lovely Mark from LMFM was “Make it look like the Cheers Logo but a bit shinier”.

In fact I have decided that every agency should try and be more like Cheers – An eclectic mix of characters that all bring something different to the….bar, a friendly bunch, where everybody knows your name and they are always glad you came.

Come on now HR Managers, sing it with me ;

Making your way in the world today
Takes everything you’ve got;
Taking a break from all your worries
Sure would help a lot.
Wouldn’t you like to get away?

Sometimes you want to go
Where everybody knows your name,
And they’re always glad you came;
You want to be where you can see,
Our troubles are all the same;
You want to be where everybody knows your name.